SALAH JERUSALEM A.R.

The company was founded by Mr. Salah, who led it for nearly 50 years. From an early age, he stood out for his keen business sense: at just 13 years old, he was already helping his father run a religious articles shop located on the Via Dolorosa, opposite the Prison of Christ, in Jerusalem.

Driven by great curiosity, a spirit of adventure, and a desire to continue his studies on the American continent, he settled in Montreal in 1966. After modest beginnings, he quickly built a thriving business in a field he knew well thanks to his family experience. His many contacts in the Middle East, Palestine, and Europe, his command of five languages, his sharp entrepreneurial sense, and his integrity made him the natural leader for this rapidly growing company.

Since 1986, the company has been based in Boucherville, where it maintains a carefully tailored inventory to efficiently meet demand. Mr. Salah has always surrounded himself with a dynamic and committed team, helping to foster a harmonious work environment. This culture is reflected in the quality of service offered and in the loyalty of a satisfied clientele.

Today, his daughters, Joëlle and Fadia, have taken over. They carry on with rigor and passion the founding values of the company, reinforcing its identity as a Quebec family business.